The "WEB 2.0 "or" Social Media "many opportunities for marketing activities in the low-budget segment, for example:.. Ph.D. without a large and expensive promotion team, publications of trade publications, referral marketing etc.
If most of your competitors represented in Web 2.0 , and you do not -.. what would think probably your customers straight to the young audience of this media is not to ignore
Mostly, these platforms can be used free of charge, however, require an increased expenditure of time by using his contacts (Xing) remain followers (Twitter), friends (Facebook) etc. to date. In principle, you have each of a mailbox or more communication channel, which you need to operate regularly.
But one thing is clear: no matter what you publish here, and it is always viewed by anyone. Because of the enormous wealth of data on the web but the individual releases / articles will eventually merge into a huge morass of information.
should also note that some operators do not take the data protection provisions are as accurate!
The use of the individual portals for any business to consider.
Here is some information on the three largest Internet portals: When can
Xing publish technical papers in groups in order thus to establish itself as an expert. Anyone who believes that this (similar to Wikipedia) the contributions to your veracity will not be tested - is wrong! If you publish something that is not "cut and stab-proof", you will soon read many comments. If these times are not objective, is to be expected from the moderator that they be removed (at least on request).
Xing also offers a good opportunity to expand its network. You can search for individual members, not only by location, name and company but also by interests and by function "I search" or "I offer the" Filter. Various group meetings also allow the personal Contact. This network is probably the most famous in Germany.
Twitter is a trend in America. The Hollywood stars have the chirp demonstrated. News from the banal everyday life are made into explosive information. Meanwhile, there is
but so that even politicians announce (not just Mr. Obama) in the world in this way the news.
As an entrepreneur, you can also use this medium well for themselves. For through the messages / messages, you can improve your rating on Google and operate free of advertising. You only have your messages with the appropriate keywords / search terms provided.
Facebook is, until recently, more of a tool for private use was. More and more companies are discovering, however, this function as a cheap advertising option. Here you can "fan" of certain brands or organizations and will then receive regular information about actions.
links for more information:
You can find more web portals
http://netzwertig.com/2008/04/15/zn-aktuelles-ranking-149-social-networks-aus-deutschland/
Wikipedia
http://de.wikipedia.org/wiki/Soziales_Netzwerk_% 28Internet% 29
Use statistics for
http://www.studie-life.de/dtag/cms/content/LIFE/de/513210
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