independently in times of crisis is not easy. If you choose to, you must have a well-considered approach and pursue strategic advertising.
for small businesses and professionals, it is not always easy - as they have a small marketing budget.
Here are some tips:
1) Determine your target audience as accurately as possible. To avoid wastage! Do you advertise only where you and your customers definitely see / observe and record even more importantly can.
2) networks, be it on the virtual plane, or in person, you must get to know people and that is best about various network meetings or in social media (Xing, Facebook, Twitter, etc.)
3) business cards are more than just a summary of your contact information. Do not forget the back side. Here you can place your core competencies, opening times, or your unique selling point. The business card becomes a mini-flyer. Please, however, not to overload!
4) Homepage: Without the Internet is at this day nothing. Customers always want to find out in advance who you're dealing with. If a detailed site exceed your budget, you can first make use of a web business card (1 page + Editorial). This is mostly to get for around 200 EUR.
Some pages in WordPress, you can get for a few hundred euros.
principle, however, would be a professional and detailed website is always a worthy investment and a good idea! Modular systems cost only your time and the result leaves much to be desired.
5) Make cooperation: what you create is not alone as a couple may be much better. Whether it is because you are so more capacity or have a broader knowledge. Often, advertising costs are shared!
Other aspects you can learn about in my seminars.
The next date would be on 08.04.2010 in Bielefeld: https: / / www.xing.com/events/seminar-marketing-kleinem-budget-532387
More dates and details Please see my website: www.e-allerdings.com/projekte
Best regards
Eugenia However
e.allerdings - Sales and Marketing
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